Portfolio

Role:

Marketing Development Manager (Since Nov 2024)

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What I helped them achieve: 
 

• Successfully established a new, reliable source of business, generating 120+ new digital leads per month from a starting point of zero.
   

• Grew the social media following from 1,615 to over 5,000, achieving a 210% increase and fostering a thriving online community.
   

• Achieved a 44.44% cost reduction on event and campaign budgets, maximising the value of every pound spent and directly contributing to a higher ROI.
   

• Created website for the company, improving user experience and providing specialized platforms for new services and campaigns.
  Tools: Godaddy, wordpress.
   

• Helped the company get included in Google's Incubator Program, a significant achievement that opened doors to new opportunities through google ads. Thanks to Greg & Aaryan for all those countless meetings. 
   

• Increased brand visibility and engagement by designing and delivering content programs, including newsletters, blogs, and market insights promotional contents.
   

• Documents delivered - Tender presentation, Resident handover guides, Employee handbook, Newsletter, Installer Photo Guide, Policies, employee induction presentation, pre and post installation guides.
   

• Designs delivered - Stand Designs for events, Banner design, leaflets, merchandise designs, business cards, sales posters, referral ad posters, job posters
   

• Video content delivered:  
  Main Promotional video
  External Wall Insulation Video
  Partnership with local community
  MP Visit 
  WPS Team Visit 
  Promotional video 
  Grand designs video 
  Open day for retrofit demonstration
  Homes UK 2024
  Retrofit Demonstration Video 2
  Employee wellbeing 
  Brand awareness 

Role: 

Marketing & Social Media Manager

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What I helped them achieve:

• Collaborated with European teams to develop and execute regional content marketing campaigns, crafting culturally relevant stories that resonated with diverse customer segments.

• Managed a regional content calendar and aligned campaigns across multiple markets.

• Led cross-functional teams, including native-speaking ground executives and third-party agencies (Unitaskr & Awin) to execute localised content & affiliate marketing.

• Produced and distributed engaging digital content programs, including newsletters, email campaigns, and blogs, leveraging storytelling techniques to connect with and inform specific audience segments.

• Created reports analysing content performance metrics, delivering actionable insights for improvement.

• Strengthened brand presence by launching campaigns across social media, email, and web platforms.

• Improved engagement by aligning content with regional insights and audience needs.

Role:

Social Media & Partnerships manager

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What I helped them achieve: 
 

• Developed and managed content partnerships with brands, agencies, and influencers, increasing visibility.

• Produced targeted content across multiple formats, including video, print, and digital, to drive engagement.

• Tracked and optimised content performance using analytics tools.

• Secured 13 new clients by leveraging strategic partnerships and impactful content delivery.